AGARZELIM ALVAREZ-MILÁN
Associate Professor UDEM Business School
Universidad de Monterrey
Dr. Agarzelim Alvarez is a marketing expert specialized on Consumer Behavior, Marketing Strategy with Costumer Centric Approach. By her robust experience, besides her academic activities in the University of Monterrey Business School, she permanently works as a consultant and researcher. Collaborating with several news portals and scientific magazines, she is frequent publisher exploring the latest tendencies and the most relevant topics of the field. More over, she as a volunteer in several strategic projects in different non-profit organizations.
Alvarez-Milán, A., Felix, R., Rauschnabel, P. A., & Hinsch, C. (2018). Strategic customer engagement marketing: A decision making framework. Journal of Business Research, 92, 61-70.
Dr. Alvarez is Full Time Professor at UDEM Business School. She has taught diverse strategy and marketing courses. She has also participated in more than 20 undergraduate and graduate thesis committees as chair advisor. As a volunteer, she has participated as a member of the Jury of the Effie Awards, ad hoc reviewer of international journals and conferences in management/marketing disciplines, and actively participating in innovation in higher education through technology initiatives at UDEM and abroad. Dr Alvarez is a member of the American Marketing Association, Association for Consumer Research, and Beta Gamma Sigma International Society Mexico Chapter. She is a prolific editorialist of El Financiero-Bloomberg and she is part of the National Research System in Mexico.
https://scholar.google.com/citations?user=ghHmNrQAAAAJ&hl=es&oi=ao
zelim.alvarez@udem.edu