Dr Mittal has over two decades of domestic and international experience in academic leadership, teaching, research, consulting, training and mentorship. At Chitkara University his current mandate is to manage and coordinate the PhD programs, research publications and international/domestic research collaborations. 

 He is presently a Visiting Professor at Pathumthani University, Pathumthani, Thailand and IMSAR, MD University, Rohtak, India. He also serves on the executive committee of Indian Business School Advisory Council (BSAC) of ETS Global, USA.

Seventeen scholars have been awarded PhD degrees under his guidance and he has published over 100 Scopus / SSCI indexed papers with a number of these included in the ABDC/ABS journal list. He was the recipient of the Chitkara University Excellence award 2021 (February) for highest cited author and publications with highest H-index (Business School category). His areas of research and consulting expertise are International Marketing and Emerging Market Studies, Consumer Behavior, Brand Management, Shopping Behavior, and Business Research Methods. He is an active resource person for FDPs, MDPs & Corporate Trainings. He is a member of the thesis review board of a number of universities. He presently reviews for reputable journals such as Technological Forecasting and Social Change (Elsevier), Public Health (Elsevier) Benchmarking (Emerald), Technology Analysis and Strategic Management (Taylor and Francis), International Journal of Consumer Studies (Wiley), Journal of Public Affairs (Wiley), Routledge Studies in Global Student Mobility, International Journal of Emerging Markets (Emerald), Sustainability (MDPI), Management Decision (Emerald), IIM KSMR (Sage) etc. He serves on the editorial boards of Frontiers in Psychology (SSCI/Scopus indexed), Open Psychology Journal (Scopus indexed), Proceedings on Engineering Sciences (Scopus indexed) and Research on Enterprise in Modern Economy (Gdańsk Univeristy of Technology, Poland).