Dr Leong Choi Meng is an Assistant Professor at UCSI Graduate Business School, UCSI University, Malaysia. Currently, she is the Head of Programme (PhD and DBA Programmes). She has more than ten years teaching experience and her research interests are in financial economics, applied macroeconomics, and behavioural finance and behavioural studies. She has published a number of Scopus journal articles and has received research grants from Ministry of Higher Education and the University for her research projects in Malaysia. Leong has also received various research awards such as Outstanding Paper Award and Best Paper Award at various local and international conferences. She is currently the Managing Editor of Journal of Responsible Tourism Management (JRTM), a Ministry supported journal in Malaysia.