Halah Nasseif, Assistant Professor in BAIS at UBT. She is a certified Data Scientist. Her Bachelor of Science degree is in Computer Science from Portland State University and her Master is in Information Technology from Virginia Tech. She has earned her PhD in E-Research and Technology Enhanced Learning from Lancaster University. Her research interests and publication include researching Saudi Arabian higher education, technology enhanced learning, e-learning utilization, learning analytics, educational data mining, artificial Intelligence and Networked Learning.