Mohammad Zulfeequar Alam, University of Business and Technology
Mohammad Zulfeequar Alam
Professor (Associate)
University of Business and Technology

Dr. Mohammad Zulfeequar Alam holds a PhD in Marketing Management from Aligarh Muslim University in 2005, Master in Agri Eco and Business Management from Aligarh Muslim University, India, 1999. and a B.Com. (Honors) with distinction grade from Bihar University, Muzaffarpur, 1995. After his bachelor's degree, he was selected for M. Com at Delhi University in 1996, but after the first year, he preferred to move to Aligarh Muslim University (AMU), Aligarh, for further study in 1997.

 

Currently, Dr Mohammad Alam is working as a Professor (Associate) of Marketing, at the University of Business & Technology (UBT), Jeddah, Kingdom of Saudi Arabia. He has served as Research Coordinator of the College of Business Administration, UBT, for more than a year and served as KPI Coordinator of the Program, which got accreditation by NCAAA and QS. Excellent (5 Stars), University of Business & Technology (UBT), Kingdom of Saudi Arabia.

 

Before joining UBT in 2008, he was an approved faculty Kanpur University, UP, India, and Head of the Department (HoD) of Management Studies at Sacred Heart Degree College, Sitapur, UP. In addition, he served as a deputy controller of examination during his tenure at Sacred Heart Degree College on behalf of Kanpur University in 2007. Additionally, Dr Alam served as an Assistant Professor & was the Founder and Head of the Dept (HoD) of Management Studies of the MBA Program, Jahangirabad Institute of Technology, U.P, India.

 

Dr Alam has authored a book that has a significant impact on the marketing of alternative medicines. It is noted that this book has been cited by the World Health Organization (WHO), United Nations (UN): Economic and Social Council (2014), as well as it appeared at various international levels of citations, and is well documented in International Universities LibrariesMany Ayurvedic and Unani medicines manufacturing companies have benefited from his advice and suggestions in this book. Dr Alam has to his credit several research papers and book chapters published in various journals of national and international repute and has been recognized globally. He has attended many workshops and conferences at the national and international levels.

 

Dr Mohammad Alam has his credit for a highly prestigious research award, "Dr Abdullah Dahlan Best Scientific Research Award in 2017" in Saudi Arabia. He has also received the Outstanding Researcher Award of 2017 from UBT, Jeddah, KSA. In addition, he received the Educational Award in the year 2022, by Tewar- News, India.  His research publications/interests are related to marketing in general, particularly in consumer behavior, marketing communication, social marketing, services marketing, strategic marketing, Retail Management, marketing research, and international marketing. 

 

During his academic career of more than fifteen years, Dr Alam has taught various subjects at UG/PG levels in his field of expertise. In addition, he has guided several projects and has served as a PhD guide and examiner. 

 

Moreover, Dr Alam has been a member of committees and review board member of several journals/ committees at the national and international level; the few of the following are listed here.

  1. Member of Editorial Review Board of "International Journal of Advanced Computer Science and Applications (IJACSA), The Science of Information (SAI) Organization, United Kingdom (UK).
  2. Member of Editorial Review Board of "International Journal of Information Technology Project Management (IJITPM), IGI Global, USA.
  3. Member of Editorial Review Board of "Allied Business Academies, Bloomsbury Way Lower Ground Floor, London, United Kingdom, Inc. New Jersey
  4. Member of Editorial Review Board of International Journal of Decision Support System Technology (IJDSST), IGI Global, USA
  5. Member of International Committee for Evaluating Rating of Conference (ICEROC) Australia.
  6. Member of the Editorial Review Board of the world-renowned Book "Integrated Marketing Communication, Pearson Global, Pearson Education, New York.
  7. Editorial Review Board of International Journal of Management Practice published by Inder Science Publishers, USA. (www.inderscience.com)
  8. Editorial Review Board Member of "Amity Journal of Marketing"- An International, Biannual, Refereed Journal of Marketing, Amity University India
  9. Journal of International & Interdisciplinary Business Research, Fort Hays State University, Hays KS 67601 USA 
  10. Editorial Board member of European Marketing and Management Association (EUMMAS) South-European Branch, Regional Office Bosnia and Herzegovina.
  11. Member of Editorial Review Board of "International Journal for Innovation Education and Research "ONLINE ISSN 2411-2933, PRINT ISSN 2411-3123, www.ijier.net, Bangladesh.
  12. Lifetime Member of International Educational Research Centre, ID No: 141001, Diphu Govt. College Diphu Assam, India, PIN: 782462.
  13. Member of Intellectual Property Right Foundation, New Delhi, India.

Dr Mohammad belongs to Maulanagar, Pupri, District Sitamarhi, Bihar. He has completed schooling at a government school, Maulanagar, and Matric from LM High School Pupri, Sitamarhi. Since his education, he has been very active in social services at the local level; in light of his mission, he founded a Society named Students Welfare Society, Maulanagar, to support the deprived and marginalized people of his panchayat in their educational, social and health services. He served as an event manager of a commerce student organization at Delhi University, India. During his studies at AMU, he served as a program manager of the Literary Club, DSW, Aligarh Muslim University, Aligarh. Besides his academic activities and hobbies, he is interested in Urdu literature; he has published several educational and moral articles in the Urdu language that are published in many newspapers and magazines. He is highly keen to help society to his best level; hence he is an active member of many charitable organizations in India and the Kingdom of Saudi Arabia, where he is currently serving.

zulfeqarm@ubt.edu.sa