Shaimaa Hassanein is a Graduate Enrollment Management and Assessment Senior Manager at the American University in Cairo. Hassanein is responsible for developing assessment models, metrices and strategic enrollment management plans and implementation procedures. She also identifies and communicates clear assessment measures for graduate programs performance and creates data visualizations, mapping and stories. Moreover, she consults higher administration on the best practices to manage students’ enrollment, retention and satisfaction. She also develops models for the successful graduate students’ study journeys and initiates the integration of new skills and principles such as lifelong learning, design thinking, AI and data literacy. Hassanein published articles and conference presentations offer assessment frameworks, digital readiness, and enrollment management strategies to reimagine higher-ed.