Professor Veena Grover is a distinguished Economics professional currently holding the position of Professor of Economics at the esteemed Noida Institute of Engineering & Technology, situated in Greater Noida, India. Prior to this role, she served as a Professor in the School of Business at Galgotias University. With an impressive career spanning over 21 years, she has garnered extensive teaching experience in esteemed educational institutions such as Lingaya’s University, New Delhi Institute of Management, University of Delhi, and DAV Institute of Management, among others. Her research is centered around critical areas such as the Healthcare sector, Macro-economic variables, Business strategy, ethics, and sustainability. Her academic journey is marked by the achievement of double postgraduate degrees in HRM and Economics, accompanied by the successful completion of a Doctorate in Strategic Management. Notably, she secured the prestigious Gold Medalist and University topper accolades in Economics, further underscoring her exceptional academic prowess. Throughout her career, Professor Grover has been recognized for her exemplary teaching abilities and adept administrative skills, receiving numerous letters of appreciation. Her proficiency has garnered international recognition, evident through her role as an adjunct faculty member at Westford University, UAE. Her influence extends to the global academic stage, where she has been invited as a distinguished panelist, keynote speaker, and session chair at several prestigious conferences, summits, and seminars. A prolific researcher, Professor Grover has contributed significantly to the academic discourse by presenting and publishing more than 35 research papers and book chapters in esteemed international and national conferences, as well as reputable refereed journals. Furthermore, her dedication to innovation is demonstrated by the publication of two national and one international patent in fields such as Harmony and Consumer behavior, showcasing her multifaceted expertise.