Arminda Sequeira
Lect.
Polytechnic of Porto - School of Accounting and Administration
Department: Consulting and Organizational Communication
Areas of activity: Strategic and Organizational Communication; Organizational Identity; Institutional Brand; Branding; Business Communication; Public Relations; Impacts of the 4th rev. on human resources
Courses taught:
* Bachelor level - Business Communication; Creativity and Business Innovation
* Master's Degree in Administration Consulting; Master's Degree in Digital Communication Consulting
Teaches Corporate and
Strategic Communication at the Polytechnic of Porto – Porto Accounting and
Business School.
Work in progress: Ph.D.
thesis in Strategic and Organizational Communication (Minho University).
Holds a master’s
degree in International Social and Economic Relations - School of Economics and
Management, Minho University.
Affiliation: Member of
CEOS-PP- Social and Organizational Research Centre
Research
interests: strategic communication; leadership;
organizational identity; institutional brand; sustainable development practices
and their impacts on reputation and brand value; H. Education. Has supervised
several master’s students who are doing their research on these themes.
Network: Member of
Portuguese Society of Communication.
Member of the
consulting board of Porto Design Factory – an experimental co-creation platform
for interdisciplinary education, experiment-based research, and industrial
collaboration. PDF is a member of the Design Factory Global Network, headquartered at
Aalto University, Finland.
Has participated in
international projects and education programs /(Erasmus e Erasmus+), presented and
published some papers at International Conferences.
Has been a member of
the scientific committees of different international conferences.
Publications and
reviews: Published 1 book (authorship) and 1 (co-authorship) book, several articles in international journals, and reviewed articles for some international
journals.
It is part of the University of Porto’s trainers’ scholarship.
arminda@iscap.ipp.pt