Ben Wooliscroft is the former President of the Macromarketing Society, Inc., current Associate Editor of the Journal of Macromarketing and incoming co-Editor in Chief. He is the first Professor of Macromarketing - with research focused on the interactions between markets, marketing and society. His research appears in a wide range of journals and he enjoys supervising PhD students and seeing their academic careers develop. He is not a heavy user of social media, preferring more direct and impactful communication.