With over 17+ years of experience in international education at different universities in the UK, Dr Cheryl Yu has a proven track record of developing and implementing effective internationalisation strategies for attracting and retaining international students and developing and delivering Transnational Education with stakeholders from different countries and regions, including two joint institutes in China with 1,200 students each. 

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As a researcher, Dr Yu has published extensively on the internationalisation of higher education, from international student experience to the internationalisation of the curriculum, to the critical reflection of internationalisation of higher education. Her recent publication includes 'Critical Reflection of the Internationalisation of Higher Education in the Global South'.