Dr. Halah Nasseif is an Assistant Professor in Business Analytics MIS at UBT in Jeddah, Saudi Arabia. She is a certified Data Scientist and an ETEC Academic Accreditation Reviewer. Her B.S. is in Computer Science from Portland State, master’s degree is in Information Technology from Virginia Tech. Her PhD is in E-Research and Technology Enhanced Learning, Lancaster University. Her research publications include researching Saudi Arabian higher education, technology enhanced learning, learning analytics, educational data mining, artificial Intelligence and e-learning. Dr. Nasseif is a highly motivated educator who has taught Information systems and programming courses and has conducted many community Tech workshops. She led many projects in Digitization, Automation, Technology Enhancements and Curriculum Development. Dr. Nasseif took on various administrative roles as the Assistant Vice President for the Female campus, General Director of the IT and Communication, Head of the MIS department and E-learning Manager.