Hector G. Ceballos is Director of the Living Lab & Data Hub of the Institute for the Future of Education (IFE) at Tecnologico de Monterrey. Previously he was head of the Scientometrics office at the Research Vice-Rectory of Tecnologico de Monterrey for 18 years. Hector has a Masters and a PhD on Intelligent Systems by Tecnologico de Monterrey (2010). He is full-time faculty of the Computer Science Graduate Program (DCC) and he is ascribed to the IFE's Research Unit on Engaging and Motivating Learning Models. Hector is a member of the Mexican National System of Researcher (SNI) and adherent member of the Mexican Academy on Computing (AMEXCOMP). Hector is an Organizing Committeee Chair of the Special Interest Group in Learning Analytics in Latin America (LALA-SIG), of the Society for Learning Analytics Research (SOLAR), and member of the QS EduData Summit Advisory Committee. His main research interests include Machine Learning, Data Science, Process Mining and Causality, applied to Research and Learning Analytics. He is author of more than 60 papers in journals and conferences and has worked as expert consultant for bank and IT companies.