Mark Pettitt, Edified
Mark Pettitt
Founder and CEO
Edified

Mark has more than 20 years’ experience at a senior level within the education sector. He has worked in international offices in Australian universities and TAFEs - notably as Director of International Marketing and Admissions at RMIT University. He was also Company Director for over 10 years at OCA Group and its subsidiaries: BPO Intelligence, Object Next Software and Oceanic Consultants - companies dedicated to improving the performance of education providers around the world through the provision of innovative IT-enabled services.

His experience offers clients unique insights into the global range of solutions and services available to education providers. His deep understanding of how complex organisations can be led to function at their best, provides clients with quick and sustainable wins, cost-effectively.
His areas of expertise are EdTech, student acquisition and retention, admissions and agent management, brand building, automated marketing, large system implementation, campus safety and dramatic improvements in recruitment processes.

Mark is a regular presenter at education conferences around the world and a passionate advocate for lifelong education. He is a strong supporter of and catalyst for collaboration between education providers and industry.

Experience: Curtin University, Swinburne TAFE, RMIT University, Monash University, BPO Intelligence (global marketing, printing and logistics), Oceanic Consultants (education agent) and Object Next Software (software solutions for admissions, agents and marketing)

mark@edified.com.au