Professor Mohammad Zulfeequar Alam is a distinguished scholar in Marketing at the College of Business Administration, University of Business and Technology (UBT), Jeddah, Saudi Arabia. He has established himself as a leading authority in Marketing Management, Consumer Behavior, and Sustainable Development Studies. He earned his Ph.D. in Marketing Management from Aligarh Muslim University (AMU), India, which is one of South Asia's most prestigious academic institutions. This educational background laid the foundation for his illustrious career, marked by decades of leadership, impactful research, and social engagement.

Professor Alam's scholarly contributions have received national and international recognition. His pioneering book on the marketing of alternative medicines has garnered global acclaim and has been cited in influential reports by the World Health Organization (WHO) and the United Nations Economic and Social Council (2014). This groundbreaking research has shaped discussions on healthcare marketing, alternative medicines, and sustainable health practices, successfully bridging academic research with global policy-making platforms.

His professional excellence has been recognized through several prestigious awards, including:

- Dr. Abdullah Dahlan Best Scientific Research Award, Saudi Arabia (2016)

- Outstanding Researcher of the Year Award (2017), College of Business Administration, UBT, Jeddah

- Educational Excellence Award (2022) by Tewar-News, India

With a research portfolio that encompasses social media marketing, consumer behavior, marketing communication, analytics, green marketing, and sustainability, Professor Alam continues to make significant academic advancements that address contemporary global challenges. His works have been published in leading peer-reviewed journals, edited volumes, and conference proceedings, reinforcing his reputation as a thought leader in marketing scholarship.

As a professor, he embraces a learner-centric philosophy, passionately guiding both undergraduate and postgraduate students. Over the years, he has supervised numerous graduate and doctoral research projects, mentored future scholars and practitioners, and had a significant impact on their academic and professional growth. His commitment to academic governance extends to serving as a reviewer and advisory board member for prestigious international journals and educational committees, where he contributes to shaping scholarly conversations worldwide.

Beyond the classroom and research circles, Professor Alam’s commitment to community service is unwavering. He is the founder of the Students Welfare Society in Maulanagar and the Ehsas Foundation in India, which supports the educational, healthcare, and social needs of underprivileged communities. Through these initiatives, he advocates for inclusive education and access to healthcare, mobilizing resources and networks toward meaningful grassroots transformation.

Professor Alam's career is distinguished not only by academic excellence but also by an enduring commitment to community service. He believes that education and research should advance both knowledge creation and social responsibility. His multifaceted contributions, particularly his founding of the Students Welfare Society in Maulanagar and the Ehsas Foundation in India, stand as a testament to the role of the engaged academic in today's interconnected world, inspiring others to follow his lead in serving the community.

For scholarly collaboration, professional engagements, and academic networking, Professor Alam can be reached through his profiles on LinkedIn, ORCID, Facebook, and ResearchGate.