Anna Fiorentino is an esperienced Marketing and Sales executive. She holds a PhD in marketing from Scuola Superiore Sant'Anna. She worked as a strategic management consultant in Marketing and Sales at McKinsey&Company for many years. Subsequently, she held marketing and commercial roles in several multinational companies. On the Academic side, she is the Scientific Coordinator of the "How to Present" Lab at Luiss Business School in rome. She is also a Professor of Sales Management and Business to Business Marketing at Luiss Business School and Professor of Sales Management, Brand Management, Neuromarketing and B2B Marketing at international universities. She is the author of publications on marketing, leadership development and adult learning in international and Italian books and magazines.