Dr. Anne-Flore Maman Larraufie graduated from the Military Academy of Saint-Cyr as an Engineer, got an Advanced Master in Strategy and Management of International Business (SMIB) from ESSEC Business School (France), a Certificate in Advanced Studies at Thunderbird Business School (USA) and finally completed her Ph.D. in Business Administration at ESSEC.

After several working experiences in various companies including EADS and LVMH (Guerlain), she decided to set up her own consulting agency SémioConsult®, while teaching in prestigious business schools and Universities all around the world (ESSEC, HEC, Ca’ Foscari, Shanghai Normal University, etc.). She also became a delegate of INPI (the French IP-regulating body) for the European Union, and an expert on Made In France & Luxury for the French Ministry of Economy. She is an expert in luxury, consumer behavior, branding and counterfeiting. She still pursues academic research and publishes in top-tier journals.

Dr. Maman is Invited Adjunct Professor at Nova Business School and Invited Professor at Ca'Foscari and ESSEC Business Schools.