Dina El-Shihy, NewGiza University (NGU)
Dina El-Shihy
Assistant Professor
NewGiza University (NGU)

Dina is an Assistant Professor in Marketing in the School of Business & Finance at NewGiza University (NGU).

Dina graduated from the German University in Cairo (GUC) with triple majors: Marketing, Innovation, and Human Resources (HR). She obtained her MSc degree from the GUC, focused on Marketing, titled: The effect of Consumers Profiles and Attitudes towards Push Notifications and Future Purchase Intentions. Her PhD degree was specialized in consumer behavior and digital marketing and was titled: Social Networking Sites Addiction among Millennials: A sociopsychological Approach.

Her principal objective is to build a career that will help her refine the acquired problem-solving techniques and enhance her skills.

dinaelshihy@hotmail.com