Dr. Omkar is a Head of Program (MBAs) and an Assistant Professor in the Graduate Business School (Top 150-200, QS World University Rankings 2023) at UCSI University (Top 1% Worldwide, QS WUR 2023), Malaysia. His prior academic appointment was as Head - Centre for Postgraduate Studies (academic, administrative, strategic, and business development leadership) at one of the reputable private higher education institutions offering UK franchisee programs (bachelor and master) in Malaysia & Singapore. Before joining academia, he had a brief stint at India’s largest private-sector commercial bank in the service process management domain. Dr. Omkar is actively engaged in commercial research, industry consultancy, and research coaching. Dr. Omkar’s research mainly emphasizes digital consumers and the technological impact on businesses. His extensive research interests are contemporary consumer behavior, customer value, shared value (aligned with UN Sustainable Development Goal 10), consumer perception, and green consumption (aligned with UN Sustainable Development Goals 12,13) in the context of in-store, online, and mobile commerce. Dr. Omkar’s publications appear in SSCI / Scopus index journals including A-ranked journals by the Australian Business Deans Council (ABDC) 2022 Journal Quality List such as the Journal of Retailing & Consumer Services (Elsevier, SSCI), Marketing Intelligence & Planning (Emerald, SSCI) among others. He has also published research-based book chapters in a wide range of books published by reputed publishers such as Routledge (Taylors & Francis), IGI Global, etc. Dr. Omkar is a multitasker as well as a seasoned administrator and proven business development leader with expertise in defining and executing strategy and driving growth. In his previous roles, he has worked extensively with UK partner universities for the franchise and dual award degree programs which resulted in multifold growth in university partners, program portfolio, and business expansion. In addition, Dr. Omkar has worked as an internal auditor for various quality management audits. Dr. Omkar highlights business management and marketing pathways in his teachings. His educational visits include several institutes in the ASEAN region, such as Singapore, Vietnam, Cambodia, the Philippines, Indonesia, and India.