Dr. Datta received his bachelor's degree in plasma physics from the Peoples' Friendship University of Russia in Moscow, an MSc in marketing from Glamorgan University, and a PhD in marketing from the University of Hertfordshire, UK.  He is a member of the Royal Society of Arts, a Fellow of Advance HE, a Fellow of the Chartered Institute of Marketing, UK, a member of Certified Management & Business Educator, and other organizations.  Dr. Datta is a senior lecturer and Scholarship leader at the School of Business and Enterprise at Regent College London. Dr. Datta is also the Chief Editor of the Journal of Business and Retail Management Research and the International Journal of Higher Education Management.  Author of several books, including "We're Doomed! Brexit Revisited" (2020), "The Art of Entrepreneurship: the Path to Success and Wealth Creation" (2022), and "Relationship Marketing for Enhancing Customer Retention (2018)” Over 27 years of teaching experience in the Further and Higher Education sectors in the UK.