Shadi is an accomplished educational consultant with a rich history of leading and contributing to consulting engagements in universities globally. His primary areas of focus include performance enhancement, change management, strategy, internationalization, research, and marketing & branding. He has a wide portfolio of international projects, having collaborated with universities in the Middle East, Russia, Kazakhstan, Japan, Malaysia, South Korea, the Philippines, and Indonesia.

Between 2010 and 2016, Shadi served as an instructor at the London School of Marketing. There, he taught a range of courses accredited by esteemed institutions such as The Chartered Institute of Marketing (CIM), CAM Foundation, and the Digital Marketing Institute (DMI). Beyond merely teaching, Shadi developed course materials for subjects like Digital Marketing Essentials, Digital Marketing Planning, and Implementing Digital Marketing Campaigns. His commitment to education and professional development extends beyond the classroom. Shadi has facilitated training for professionals across various sectors, sharing his insights through executive development programs, private instruction, and tailored business courses.

On the academic front, Shadi holds a PhD in Business Administration from Kobe University in Japan. His research work was focused on exploring the nuanced relationship between business performance and knowledge management tools. He investigated the quality of information systems from the point of view of the user in sales departments, and his PhD dissertation focused on the training methods used by Japanese companies to create a "Knowledgeable Sales Force".