Simon McIntyre is the Director, Educational Innovation at UNSW Sydney, and a Principal Fellow of the Higher Education Academy (PFHEA). Simon adopts a design led and human-centric approach to improving the student and staff experience by working towards the development of a simpler and interconnected digital learning ecosystem that puts the needs of the individual at the center. His current focus is on transforming the university student and staff experience through driving positive, large scale institutional transformation of education based on data informed personalisation of learning, integration of appropriate digital technologies, and artificial intelligence.