Aicha Adoui is a researcher and expert in the fields of internationalization, and international education, with a focus on the intersection of soft power diplomacy and higher education. With a diverse background in education and communication studies, she brings a unique and interdisciplinary perspective to her research. As an experienced professional trainer and education practitioner, Aicha possesses a strong understanding of the practical applications of her research. Her expertise in intercultural communication, business communication, and oral communication positions her at the forefront of research in communication studies. Aicha's research interests include internationalization, education, technology and intelligent systems, intercultural communication, and international relations. Her work is characterized by a deep commitment to advancing understanding in these fields and to bridging the gap between academia and practice.