As a consultant with 13+ years of experience in market research, digital marketing, and SME capacity building, I help organisations across Southeast Asia and Greater China unlock new growth through actionable insights and digital enablement.

My career spans projects for global brands, boutique consultancies, and government-linked programs, including market entry research, digital upskilling, and lead generation.—through partnerships with the International Trade Centre (ITC), Google, and WIPO under the Digital Enablement Export Program (DEEP).

Key Results:

Assisted a UK manufacturing client in securing high-quality business leads in Malaysia through targeted research and strategic outreach.

-Conducted market research for MARTEC China, Tesla Insight Asia, and Asiabiz Strategy, delivering actionable market sizing, competitor analysis, and partnership mapping across ASEAN.

-Achieved first prize at the China Greater Bay e-commerce competition (Sun Yat-Sen University), generating over 6,000 RMB weekly for tea farmers by establishing a digital sales channel and influencer strategy.

-Delivered digital marketing and export readiness training to 50+ SMEs in the ASEAN region, equipping business owners with tools like Market Finder, Export Potential Map, and Global Trade Helpdesk.

Published articles in Jumpstart Hong Kong, E27 Singapore, and Marketing in Asia; contributed to digital trade standards research for the ASEAN Secretariat and Standards Australia.

What Sets Me Apart:
Industry Experience in Marketing and Digital Transformation
Certified in Digital Marketer, AI/Deep Learning (NVIDIA, Kaggle), Blockchain for Trade (UNCTAD), and Design Thinking
Alumni of UNITAR CIFAL Jeju, ERIA E-DISC, ASEAN Australia Digital Trade Standards Fellowship, YSEALI, Alibaba Netpreneur, and more

Recognized for bridging technical expertise with practical, business-focused outcomes—delivering measurable ROI for clients