Dr. Fadi Abdelfattah is an Associate Professor of Business Administration (Marketing) and Head of the Department of Business and Economics at the Modern College of Business and Science (MCBS), Sultanate of Oman. He earned his PhD in Management from Multimedia University, Malaysia, and his MBA from Middle East University, Jordan. With over 65 publications in Scopus-indexed journals, multiple book chapters, and more than 26 international conference presentations, Dr. Abdelfattah’s research interests span consumer behavior, leadership, healthcare management, entrepreneurship innovation, and technology adoption. He has secured and supervised numerous research grants, served as an external examiner for over 35 postgraduate theses, and reviewed more than 35 research proposals. In academia, Dr. Abdelfattah has played a pivotal role in developing and reviewing undergraduate and postgraduate programs, leading quality assurance and accreditation processes, and organizing Scopus-indexed conferences. He is a recipient of multiple awards, including Best Researcher at MCBS (2022/23) and several Best Paper Awards at international conferences. Fluent in Arabic and English, he has delivered numerous workshops and consultations for universities, government agencies, and industry bodies. He is a member of the American Marketing Association, IEEE, and the Global Ambassadors of Sustainability.