Sebastián Urueña Rodríguez is the Regional Business Development Manager at Kudzu Partners, a firm specializing in innovative talent evaluation solutions and immersive educational simulations. He has collaborated with prestigious institutions such as IESE Business School and universities across Latin America, promoting tools that enhance experiential learning, competency development, and automated assessments.

With a background in leadership and educational management, Sebastián has spearheaded initiatives involving mentoring platforms, 360-degree assessments, and business simulations focused on sustainability, strategy, and entrepreneurship. His approach blends strong commercial acumen with a deep commitment to transforming education and professional growth through platforms like Pro Evaluation System and Eureka Simulations.

Driven by impact and purpose, he supports data-driven decision-making and accompanies organizations on their transformation journeys.