Vasso Koutsos
Associate Director International Marketing and Recruitment
The University of Auckland
Vasso Koutsos is passionate about
higher education and the positive impact it has. She has worked across many
leadership roles in higher education and embraces the entrepreneurial mindset to achieve growth targets and
deliver transformational change.
Vasso Koutsos was named one of the top 50 Voices in the PIE Leadership Digest APAC edition in 2024, marking her as a leading influencer in education marketing. She brings over 16 years of experience in the education sector, demonstrating a sustained commitment to advancing institutional marketing and communications strategies. She has held leadership positions at the University of Auckland, Massey University, and the University of Waikato, all based in New Zealand. Notably, Vasso led the communications and marketing workstream for the University of Auckland’s innovation and entrepreneurship strategic programme, showcasing her ability to drive strategic initiatives within higher education. Vasso’s expertise lies in developing and executing sales and marketing strategies that foster significant business growth and support diversification. Her work has resulted in transformative changes that improve customer experience, exceed organisational targets, and enhance operational efficiency, underscoring her effectiveness as a marketer and leader.
