Dr. Veena Grover is currently working as Dean( IQAC) in Lloyd Business School, Greater Noida, India. Prior to this, she has been working as Professor in School of Business, Galgotias University, she has more than 21 years of teaching experience in educational institutions of repute like Lingaya’s University, New Delhi Institute of Management, University of Delhi, DAV Institute of Management etc. She is Gold Medallist & University topper in Economics. She has got many appreciation letters & research awards for her teaching, research & administrative skills over the years. Her research interests include Micro Finance, International Trade, Sustainability, Macro Economic Variables and Innovation Strategy. Dr. Veena Grover earned her PhD from Department of Business Administration, Deenbandhu Chhotu Ram University of Science & Technology, Murthal (Sonepat). Her proficiency has garnered international recognition, evident through her role as an adjunct faculty member & Thesis supervisor at Westford University, UAE. Her influence extends to the global academic stage, where she has been invited as a distinguished panelist, keynote speaker, and session chair at several prestigious conferences, summits, and seminars. A prolific researcher, Professor Grover has contributed significantly to the academic discourse by presenting and publishing more than 65 research papers and book chapters in esteemed international and national conferences, as well as reputable refereed journals. She serves as an Editor of the refereed journal, International Journal of Advanced Trends in Technology, Management & Applied Science & Reviewer of International Journal of Applied Behavioural Economics. She is also a member of Sustainable Environment and Ecological Development Society (SEEDS)working towards achieving Sustainable Development Goals. She is also Innovation Ambassador under Ministry of Education to mentor & implement innovative projects & start ups in educational institutions.