Professor Xue Zhou is a Professor in AI in Business Education and a Principal Fellow of the Higher Education Academy (PFHEA), recognised for her strategic leadership in advancing curriculum innovation, AI integration, and academic development across higher education.

Her research focuses on the ethical and effective use of artificial intelligence in education and industry, with particular interests in AI literacy, digital pedagogy, interdisciplinary co-creation, and technology-enhanced learning. She also explores digital transformation and technology adoption in industry, examining how businesses leverage digital tools to drive innovation, operational efficiency, and workforce development.

Professor Zhou is an Associate Editor of Intelligent Technologies in Education and serves as a guest editor for several academic journals in the fields of digital education, business innovation, and AI. She has led and contributed to a range of funded projects supported by the QAA, British Academy of Management (BAM), ALDinHE, and institutional grants, focusing on AI-enhanced learning, staff development, and student employability.