Associate Professor of Marketing and Interim Assistant Dean of the Adnan Kassar School of Business (AKSOB) at the Lebanese American University, holding a Doctor of Business Administration (DBA) from the University of Manchester, Manchester Business School.

Chartered Marketer (Chartered Institute of Marketing) bringing along 20 years of work experience covering the Near-East, Arabian Peninsula, and Asia-Pacific markets across several industries, namely FMCG (food and non-food), Luxury Goods and Consumer Electronics.