Zeenath Kuraisha is an internationally acclaimed sales strategist, industry advisor, and forward-thinking educator whose work is shaping the future of professional learning worldwide. With over two decades of global experience, she has redefined how sales education is delivered, bridging the gap between academic theory and industry needs.
As the Founder and CEO of the Asia Pacific Sales & Marketing Academy (APACSMA)—also known as The E-University for Sales—Zeenath has built Singapore’s leading and award-winning online academy for professional sales training. Under her leadership, APACSMA delivers accredited programs spanning digital, inside, field, and channel sales disciplines, and is officially recognised as an authorised provider of Singapore government-funded training. The academy holds strategic partnerships with Workforce Singapore’s Employment and Employability Institute (E2i) and the Institute of Sales Professionals (UK), cementing its position as a global benchmark in sales education.
Her career portfolio includes designing and implementing scalable sales enablement frameworks and customer excellence programs for some of the world’s most iconic brands, including Microsoft, Oracle, Cisco, Google, Apple, and NetApp. This corporate expertise fuels her mission to create industry-ready curricula that accelerate employability and empower professionals to thrive in a rapidly changing market.
A respected leader in the global business community, Zeenath is the Singapore Chapter President for Emblaze (formerly AA-ISP), a Founding Fellow of the Institute of Sales Professionals UK, a Senior Member of the Forbes Business Council, and an active Gartner Sales Peer Community Ambassador. She is also a sought-after keynote speaker and panellist at international conferences, where she shares insights on sales transformation, digital learning ecosystems, and workforce readiness.
Zeenath’s contributions have earned her numerous accolades, including Sales Hacker’s 35 Most Influential Women in Sales, Best Asia Brand Award, Best Asia Corporate Consultant, and the Executive for Education – Singapore Business Review Management Excellence Award. Her pioneering approach to integrating industry insight with innovative learning design continues to inspire transformation across education, sales, and leadership communities worldwide.