I've spent the last decade in marketing, mostly working with universities and cultural organisations. I started in the technical end of digital, learned how campaigns actually move people, and moved gradually into strategy and consulting. The work pulled me towards bigger questions about how people behave, how technology changes organisations and how brands stay distinctive while everything around them shifts. That's where I am now. I'm Executive Director of Consulting at Anything is Possible in Brighton, and I co-founded Jagged Edge, a consultancy helping organisations bring AI into their marketing in ways that hold up over time.