Amy Ng is an educator and social practice artist with over 15 years of experience exploring the intersection of creativity, entrepreneurship, and sustainable creative practice. Her career spans work with students and practitioners from around the world, bringing a unique perspective to career development that bridges creative practice, technical innovation, business strategy, and educational design.

Amy holds a Master's degree with Distinction in Arts Pedagogy and Practice from Goldsmiths, University of London, where her research focused on creative entrepreneurship pedagogy and its effects on student motivation and engagement. She has worked with over 3,500 creative practitioners across 35 countries, with her students going on to establish successful creative businesses spanning graphic design, illustration, design consulting, and arts entrepreneurship. Central to her approach was teaching creatives to develop tangible artifacts such as publications, products, and platforms, as ways to test ideas, find their audience, and build viable markets.

Amy's expertise lies in helping students approach their careers not as linear paths, but as portfolios of practice that evolve through experimentation and strategic development. Her own career exemplifies this philosophy as she has navigated roles spanning publishing, marketing, curriculum development, and platform creation, while continuously experimenting with new models for sustainable creative practice. Her work in social practice art demonstrated this artifact-driven approach in action such as creating zines, collaborative publications and projects, alongside community-building platforms and courses that functioned as both artistic practice and viable business models.

Drawing from her own journey of experimentation and portfolio career building, she guides students in understanding how to navigate uncertainty, identify their core capabilities, and create career roadmaps that remain adaptable in rapidly changing professional landscapes. Her approach emphasizes the creative and strategic thinking required to design fulfilling careers; treating career development itself as an iterative design process that values self-awareness, experimentation, and continuous learning.