Angela is dedicated to innovative teaching methods, leveraging digital technologies to engage students effectively. She has pioneered digital escape rooms, augmented reality experiences, and interactive mobile apps to enhance student participation in learning. Specializing in digital marketing, Angela's research and teaching focus on mobile apps and mobile marketing. Previously at Leeds Beckett University, she developed the UK's inaugural Sport Marketing and Public Relations degree program, renowned for its excellence nationally and internationally. Angela has worked with many prominent sports organizations, facilitating opportunities for her students to apply their expertise. Angela's international engagements include collaborations with institutions in Egypt and training for the Josoor Institute in Qatar, aimed at enhancing marketing capacity for major events like the 2022 Football World Cup. Angela won silver in the learning assessment category of the QS Reimagine Education Awards in 2025.