
Anna Zinola is School and Education Director of Istituto Marangoni Riyadh (KSA).
She received a Phd in Research Methodology at the Università Cattolica del Sacro Cuore di Milano (Italy), where she taught Research Methods. She has been adjunct professor of Research Methods and Consumer Behavior at Master Courses of Istituto Marangoni, Milan. At the same university she has been Director for the Global Master for Luxury Business Professional organized by Istituto Marangoni and Politecnico di Milano Graduate School of Management.
Before her actual appointments, she was adjunct professor of Marketing Psychology at the University of Pavia.
Before her academic achievements, Anna was director of qualitative studies at Nielsen. In the subsequent years she embarked on a career as a consultant and worked for international companies, primarily in the Luxury and Fast-Moving Consumer Goods sectors.
Her research and scientific activities are mainly devoted to consumer behaviors and research methods. She has published over 10 books focusing on the analysis of consumer attitudes and behaviors. Furthermore, she is Editorial Board Member of the International Journal of Sustainable Fashion & Textiles and regular columnist for the Italian newspaper Corriere della Sera - consumer related topics.
Recent works include:
- “The Image Dematerialization: From the Intimacy of the Analog to the HyperDigital Senses” with Gago Rodriguez C. in Versaci A., Bagnato V.P. et al (ed) “Sustainable Strategies in Architecture, Urbanism and Beyond” Springer 2026
- “Does fashion really care about eco-design? Sustainability seen through the eyes of fashion designers” in Cantista I. (ed) “Global Fashion Conference” Palgrave Macmillan, 2026
- “The long-term impact of the pandemic on Italian fashion customers in the perception of industry professionals: A qualitative study” in Fashion, Style & Popular Culture, Special Issue: 'Dressing through Pandemics', July 2025
- “Unveiling potential landscapes in the age of dematerialization and digital progression”. (co-written with Carlos Gago Rodriguez). Fashion Highlight, (SI1), July 2025
- “Inclusion on the Runway: A Multi-City Analysis of Diversity in Fashion Shows”. Presented at First International Conference on Sustainable Creative Art: Inspiration from Nature, Dubai, April 2025
- “Fashion and Disability: From Diversity to Equality? Analyzing practices in the fashion industry”. (co-written with Sara Kaufman and Carlos Gago Rodriguez) in Mallon S., Mihaleva G. (ed) “Decentering Fashion on the Silk Roads”, Routledge, 2025