Arminda Sá Sequeira, Polythecnic of Porto - School of Accounting and Administration
Arminda Sá Sequeira
Lect.
Polythecnic of Porto - School of Accounting and Administration

Department: Consulting and Organizational Communication

Areas of ​​activity: Strategic and Organizational Communication; Organizational Identity; Institutional Brand; Branding; Business Communication; Public Relations; Impacts of the 4th rev. on human resources

Courses taught: 

* Bachelor level - Business Communication; Creativity and Business Innovation

* Master's Degree in Administration Consulting; Master's Degree in Digital Communication Consulting

Teaches Corporate and Strategic Communication at the Polytechnic of Porto – Porto Accounting and Business School.

Work in progress: Ph.D. thesis in Strategic and Organizational Communication (Minho University).

Holds a master’s degree in International Social and Economic Relations - School of Economics and Management, Minho University.   

Affiliation: Member of CEOS-PP- Social and Organizational Research Centre

Research interests:  strategic communication; leadership; organizational identity; institutional brand; sustainable development practices and their impacts on reputation and brand value; H. Education. Has supervised several master’s students who are doing their research on these themes.

Network: Member of Portuguese Society of Communication.

Member of the consulting board of Porto Design Factory – an experimental co-creation platform for interdisciplinary education, experiment-based research, and industrial collaboration. PDF is a member of the Design Factory Global Network, headquartered at Aalto University, Finland.

Has participated in international projects and education programs /(Erasmus and Erasmus+), presented and published papers at International Conferences.

Has been a member of the scientific committees of some international conferences.

Publications and reviews: Published 1 book (authorship) and 1 (co-authorship) book, several articles in international journals, and reviewed articles for some international journals.

It is part of the University of Porto’s trainers’ scholarship. 

arminda@iscap.ipp.pt