Bianca Frost is a University Lecturer and researcher specialising in marketing, digital communication, and teaching and learning innovation. Her work focuses on bridging academia and industry through experiential learning, digital strategy, and emerging technologies such as AI in marketing and communication.

Her research interests include AI-generated content, sport and event marketing, and digital consumer engagement. Bianca is passionate about student development, interdisciplinary collaboration, and creating impactful learning experiences that connect research, industry, and social impact initiatives.