Dr. Blanca A. Camargo is a full professor in the Business School at Universidad de Monterrey (Mexico). She holds two master’s degrees in Hospitality and Tourism Management and, after an active career in the hotel industry, she obtained a doctoral degree in sustainable tourism management from Texas A&M University. Her line of research focuses on ethics, justice, and dignity in tourism development, management and marketing. She is the co-founder of HUMTur, a laboratory for Humanistic Innovation in Tourism.