Prof. Catherine Cheung is an Associate Professor and Associate Dean at the School of Hotel and Tourism Management at the Hong Kong Polytechnic University (PolyU). Prof. Cheung oversees student development and institutional advancement within the school. She received her PhD in Research from the University of Strathclyde, Glasgow in 2006. She is a specialist in the study of Hotel and Tourism Management. She is committed to integrating sustainability into hospitality and tourism education and is the founder of the Communities of Practice of Education for Sustainable Development within the PolyU. Her research in hospitality branding examines hotels and tourism businesses can create strong brands that resonate employees. She also studied emotional intelligence and cultural intelligence of hotel employees and students. Finally, Prof Cheung has contributed to the teaching and research of Hospitality Strategies, Revenue Management and Luxury Management for 20+ years in Hong Kong.

She has authored and co-authored over 100 research papers and supervised more than 20 Doctoral students to completion. She has received two times Hong Kong Government RGC Grant Research Fund, along with other internal research and teaching grants from the Hong Kong Polytechnic university. She has served as a member of the Hong Kong Employee Training Board; as a judge for the Outstanding Quality Tourism Scheme service awards; as a judge for QS Reimagine Education Awards. She has served as invited speakers in academic conferences and industry conferences. Additionally, she has been involved in consultancy projects for hotels, airlines, private clubs and hospitals in Asia, focusing on service quality and human resources management.