I am an associate professor with a PhD in marketing and a strong commitment to enhancing student experiences in academia. With several years of experience in education and research, I have a passion for empowering students and fostering an inclusive learning environment. My research focuses on the intersection of marketing and digital technologies. I have published my work in reputable journals and actively participated in international conferences and workshops, contributing to the global discourse in my field. Throughout my career, I have honed my skills in lecturing, research, coaching, and public speaking. As Vice Dean for Student Affairs, I leverage these skills to ensure high-quality education and support for students, collaborating with faculty and staff to create innovative programs that enhance academic success and personal growth. I am dedicated to sharing my knowledge with both students and the broader research community, inspiring the next generation of marketers to thrive in a rapidly evolving digital landscape.