Dr. Fadi Abdelfattah is an Associate Professor and Head of the Department of Business and Economics at the Modern College of Business and Science (MCBS), Oman. He is an active researcher with expertise in consumer behaviour, entrepreneurship, sustainability, healthcare management, technology adoption, leadership, and artificial intelligence in business.

He has a strong research record that includes more than 80 peer-reviewed and indexed publications, multiple funded research projects, extensive graduate supervision, and broad scholarly engagement through editorial roles, conference leadership, and academic service. His work has been published in reputable international outlets and addresses topics of practical and policy relevance, particularly in relation to innovation, sustainable development, and Oman-focused research.

Through his research, Dr. Abdelfattah contributes to advancing academic knowledge, supporting institutional research excellence, and promoting applied scholarship with national and international relevance.