Gerald Lee, 2NRich Asia
Gerald Lee
Founder, CEO
2NRich Asia

An award-winning commercial leader with over 25 years of corporate experience, Gerald built his career in sales and leadership roles with globally recognized organizations including Unilever, Ferrero, Etika, and Red Bull. These experiences in highly competitive environments shaped his practical, results-oriented approach to learning and development, allowing him to translate real-world business challenges into impactful learning solutions.


Today, Gerald Lee is an international speaker, certified master coach, and HRDC-accredited trainer. He is also an ABNLP-certified trainer in Neuro-Linguistic Programming (NLP), enabling him to train and certify both practitioners and master practitioners in the discipline.


Gerald has designed and delivered a wide range of programs from leadership retreats and sales capability development to coaching programs and large-scale organizational workshops for organizations across various sectors. Known for his energetic and engaging facilitation style, Gerald adopts an experiential learning N.R.I.C.H. methodology, where participants learn through activities, discussions, simulations, and real-world application. These programs are further enhanced with NLP-based methodologies, enabling participants to shift mindsets, reframe limiting beliefs, and develop more effective communication and leadership behaviors.


Beyond corporate training, Gerald Lee is deeply passionate about mentoring, having supported thousands of individuals from more than 33 countries. He was featured on The Mindset Mentoring Podcast by PushFar and has received recognition for his contributions to mentoring, including being named Top 30 Mentor in Southeast Asia by FutureLab in 2022 and Top 50 Mentor in Growth Product Management by ADPList in 2024.


Through his work at 2NRich Asia, Gerald continues to pursue his mission of creating lasting positive impact by equipping individuals and organizations with the mindset, skillset, and capabilities needed to LEAD, LEAP, and LIVE in an ever-evolving world.