Dr. G. ILANKUMARAN is a Professor of Strategy and Marketing at Alagappa Institute of Management in Alagappa University, India. He has a rich experience of 24 years in Academia and four years in Industry. He has completed three research projects and held administrative responsibilities at Alagappa University. He is fond of reading, learning and helping budding management professionals. He has been a member of Editorial Boards of Management journals and Boards of Studies of Institutions in India. He has published 26 articles in refereed, peer reviewed and indexed journals and authored a text book on Sustainable Business Management: Integrating Sustainability Principles into Business Strategy.