Associate Professor Dr Joaquim Dias Soeiro has two decades of academic experience in France and Malaysia. During his career he held diverse positions and has developed his academic skills through case studies, interactive and experiential learning, and he is specialised in quality education, hospitality management, beverage studies, and oenology.
 
Highly involved in hospitality and tourism education, he has also conducted wine-related trainings and workshops across Malaysia delivering the Wine & Spirits Education Trust (WSET) programme since 2008. He also possesses certifications in Train The Trainer (Accredited TTT), Certified in Hotel Industry Analytics (CHIA), and Certified Hospitality Educator (CHE) by the American Hospitality Lodging and Education Institute.
 
His areas of research include talent development and capabilities attainment within hospitality and tourism education. He is also well-versed in education management and excellence, curriculum mapping, programme development, outcome-based education (OBE), and experiential learning. 
 
After holding positions as Programme Director, Deputy Dean Learning & Quality, Head of Operations & Professional Studies, and Head of a Hospitality School, he is currently the Deputy Dean (Internationalisation) at the School of Hospitality and Tourism Management, Sunway University. His duties are dealing with international affairs and partnerships for the benefit of the students, academic staff and the institution.