Associate Professor Dr Mohd Syuhaidi Abu Bakar is an academic at the Faculty of Film, Theatre and Animation (FiTA), Universiti Teknologi MARA (UiTM), Malaysia. His academic interests include digital creative writing, creative content, digital media, communication, artificial intelligence, and the creative industries. He is actively involved in teaching, research, academic publication, postgraduate supervision, external assessment, and university administration. He has also contributed to various academic leadership, professional, and collaborative initiatives at institutional and external levels.