I am an experienced academic and Chartered Marketer specialising in branding, currently serving as Teaching Fellow in Marketing at Aston Business School and Visiting Teaching Fellow at the London School of Economics and Political Science (LSE). My teaching practice focuses on creating engaging, research-informed learning environments that support student development, critical thinking, and professional readiness. I have extensive experience reviewing for leading international marketing and branding conferences, including the European Marketing Academy Conference (EMAC), the Consumer Culture Theory Consortium (CCT) conference and the Global Brand Conference. In recognition of my contributions to academic peer review, I was awarded the Best Reviewer Award by the International Journal of Consumer Studies in 2024.

n.grigorian@aston.ac.uk