Dr. Norsayyidatina Che Rozubi is a Senior Lecturer in Counselling at the Faculty of Human Development, Sultan Idris Education University (UPSI), Malaysia. She is a Registered Counsellor with the Malaysian Board of Counsellors and was appointed as a Global Data Fellow at Childlight, the University of Edinburgh, from 2022 to 2023. In 2025, she was shortlisted for the QS Reimagine Education Awards in the Ethics and Values category, recognising her innovative contributions to values-driven education and community engagement. Her research interests include child counselling, counselling psychology, mental health, child protection, and online child sexual exploitation and abuse. She actively collaborates in international research and is committed to advancing evidence-based interventions that promote the wellbeing, resilience, and protection of children and adolescents.