Nurul Naim is the Director of the Quality Assurance Management Department and a Lecturer at the Faculty of Management and Information Technology, Universiti Sultan Azlan Shah (USAS), Malaysia. She has expertise in Marketing and Islamic Finance, with professional interests spanning academic quality assurance, programme accreditation, institutional governance, risk management, internal audit, and strategic quality enhancement. She is actively involved in curriculum development, Outcomes-Based Education (OBE), the Malaysian Qualifications Framework (MQF), and higher education quality assessment