Dr. Palto Datta is a highly experienced academic and marketing expert with nearly three decades of teaching experience in the UK’s further and higher education sectors. He holds a PhD in Marketing from the University of Hertfordshire, an MSc in Marketing from the University of Glamorgan, and a BSc in Plasma Physics from the Peoples' Friendship University of Russia. He has further strengthened his academic profile through executive education at institutions including Samford University, the University of Edinburgh, and the University of Pennsylvania. Dr. Datta is a Fellow of the Royal Society of Arts, Advance HE, and the Chartered Institute of Marketing (UK), and he is also a Certified Management and Business Educator. He currently serves as Scholarship Lead and Senior Lecturer at Regent College London. A published author of several books on marketing and entrepreneurship, Dr. Datta is also a novelist, columnist, and researcher, and regularly delivers keynote speeches at international conferences. His global perspective is enriched by his travels to more than 75 countries.