Preetha Menon is an Associate Professor at FLAME University, with expertise in marketing, consumer behaviour, and branding. Her research focuses on emerging areas including mindful consumption, consumer wellbeing, AI and consumer behaviour, digital mindfulness, luxury branding, and influencer marketing. She has published extensively in international journals, and has contributed to books and intellectual property through book chapters and patents.

She is actively engaged in interdisciplinary research and international academic collaborations, with a particular interest in understanding how emerging technologies shape consumer decision-making and wellbeing. She also brings substantial experience in executive education, consulting, and industry-academia engagement, enabling her to connect rigorous academic research with contemporary managerial challenges.