Sudipta Majumdar, Adamas University
Sudipta Majumdar
Associate Professor
Adamas University

Dr. Sudipta Majumdar is an academician and industry professional with over 18 years of extensive experience spanning corporate roles, teaching, academic administration, and professional training in the field of Business Administration. His expertise bridges academia and industry, with a strong focus on digital transformation, skill development, and applied marketing practices.

He has been actively engaged in conducting industry-oriented training programs on digital skills, digital marketing, and the use of emerging technology tools. His training portfolio includes areas such as social media marketing, analytics-driven decision-making, online teaching tools, learning management systems (LMS), and digital engagement strategies, and the application of AI tools in education and business. He has contributed significantly to enhancing employability and digital readiness among students, faculty members, and professionals.

Dr. Majumdar is also deeply involved in PhD supervision, research, and consultancy, particularly in the domains of sales, marketing strategy, digital transformation, and ISO implementation for reputed organizations. His research specialization lies in consumer behaviour towards green products, and his findings have been recognized and utilized by various organizations across India to promote sustainable consumption practices.

He holds professional affiliations with several prestigious international organizations, including the Marketing Management Association (MMA), Marketing Science Institute (MSI), Internet Marketing Association (IMA), and MTC Global. In addition, he serves as a Mendeley Advisor and a Google Applied Digital Skills Ambassador, reflecting his commitment to digital literacy and global knowledge sharing.

Dr. Majumdar is also associated with numerous reputed journals as a member of editorial boards and reviewer, contributing to the advancement of academic research. His continuous learning mindset is reflected in his certifications, including being an IBM Cognitive Class badge holder in Watson Analytics and Big Data.

As a key contributor to the digital transformation of education, he has played a pivotal role at ICFAI University Jharkhand in integrating technology-enabled learning by mentoring both students and faculty members. He has also designed and launched an internationally appreciated online course on Udemy titled “How to Make Online Teaching Interactive?”, which has been well received by educators worldwide.

His areas of interest include digital marketing, online pedagogy, youth skilling, consumer behaviour, business analytics, and technology-enabled learning, making him a dynamic and forward-thinking professional dedicated to bridging the gap between academia and industry.

smajumdar2004@gmail.com