
Dr. Sudipta Majumdar is an
academician and industry professional with over 18 years of extensive
experience spanning corporate roles, teaching, academic administration, and
professional training in the field of Business Administration. His expertise
bridges academia and industry, with a strong focus on digital transformation,
skill development, and applied marketing practices.
He has been actively engaged in
conducting industry-oriented training programs on digital skills, digital
marketing, and the use of emerging technology tools. His training portfolio
includes areas such as social media marketing, analytics-driven decision-making,
online teaching tools, learning management systems (LMS), and digital
engagement strategies, and the application of AI tools in education and
business. He has contributed significantly to enhancing employability and
digital readiness among students, faculty members, and professionals.
Dr. Majumdar is also deeply involved
in PhD supervision, research, and consultancy, particularly in the domains of
sales, marketing strategy, digital transformation, and ISO implementation for
reputed organizations. His research specialization lies in consumer behaviour
towards green products, and his findings have been recognized and utilized by
various organizations across India to promote sustainable consumption
practices.
He holds professional affiliations
with several prestigious international organizations, including the Marketing
Management Association (MMA), Marketing Science Institute (MSI), Internet
Marketing Association (IMA), and MTC Global. In addition, he serves as a
Mendeley Advisor and a Google Applied Digital Skills Ambassador, reflecting his
commitment to digital literacy and global knowledge sharing.
Dr. Majumdar is also associated with
numerous reputed journals as a member of editorial boards and reviewer,
contributing to the advancement of academic research. His continuous learning
mindset is reflected in his certifications, including being an IBM Cognitive
Class badge holder in Watson Analytics and Big Data.
As a key contributor to the digital
transformation of education, he has played a pivotal role at ICFAI University
Jharkhand in integrating technology-enabled learning by mentoring both students
and faculty members. He has also designed and launched an internationally
appreciated online course on Udemy titled “How to Make Online Teaching
Interactive?”, which has been well received by educators worldwide.
His areas of interest include
digital marketing, online pedagogy, youth skilling, consumer behaviour,
business analytics, and technology-enabled learning, making him a dynamic and
forward-thinking professional dedicated to bridging the gap between academia
and industry.